La Favorita reveals major new brand look

New look La Favorita

La Favorita owners are giving the authentic Italian pizza brand a new look. Looking to connect with younger customers and cement its role as the capital’s leading pizza delivery brand, La Favorita Delivered has changed its logo, store design, and so much more.

The pizza delivery brand, which is set to re-open on 26th September, will offer a future design and a more affordable menu as part of its ongoing research and development for Edinburgh-based Vittoria Group.

In 2008, Tony Colla, the founder of La Favorita Delivered, brought an original wood-fired oven to Leith Walk, offering delicious thin-crust pizzas to Edinburgh for the very first time. It quickly established itself as a fixture on Edinburgh’s Italian food scene, mirroring the group’s eclectic restaurant environment and seeking creative influence through food and drink trends.

Takeaway sites on Leith Walk and Portobello will be redesigned internally with a contemporary look to match the new branding, with more to follow later this financial year.

Vittoria Group Director, Leandro Crolla said: “We really wanted to focus on this redesign in how our guests primarily use the brand, and what our point of differentiation is. We are a pizza delivery brand and our streamlined design puts grab-and-go options, Italian favourites and our authentic wood fired pizza right up front and centre of the takeaway and delivery menu again.”

The new menu will feature authentic pizza as well as a modern twist on classic Italian dishes. La Favorita Delivered will operate seven days a week in Edinburgh Central and Edinburgh East.

Both Edinburgh locations – Edinburgh East, Portobello and Edinburgh Central, Leith – offer a collection service.