Mama. In. London. Festival.

Mama Shelter London Shoreditch – the dynamic and playful hotel with a cool restaurant and Garden Bar, plus retro arcade games and karaoke rooms in East London – has announced the launch of MILF ’22 (Mama. In. London. Festival) – “London’s most flamboyant and fabulous festival to attend this summer”.

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MILF ’22 is running throughout July and August 2022, with a provocative and fun-fuelled schedule of events not to be missed.

The festival kicked off on 3rd June with ‘Tea with the Queen’, a Jubilee event with East London drag royalty Miss Demeanour. This was followed by Mama Shelter’s Malfy Gin Bar, an al fresco pop-up in the Garden Bar that’s running until the end of July. Expect delicious gin cocktails and a taste of the Amalfi Coast right in Shoreditch; we recommend the Dirty Martini – Malfy Original Gin, olive jus, Tio Pepe sherry and an olive garnish. Delicious, in a word. 

Coming up in August is the Launch of Mama’s Lillet and Italicus Spritz pop-up in the Garden Bar – not one to be missed this summer. 

Mama Shelter is a family-founded company that has been disrupting the hotel scene since its Paris launch in 2008 with its eccentric, sassy, fun and accessible approach to hospitality.

The founding Paris property was followed by Marseille, Lyon, Bordeaux, Los Angeles, Rio de Janeiro, Prague, Belgrade, Toulouse, Lille, London, Paris West, Luxembourg, Rome, Lisbon and Paris La Défense with upcoming openings in Dubai, Bucharest, Rennes, Dijon and many more to come.

Mama Shelter London Shoreditch is a truly inclusive urban refuge that is not only beautiful and modern, but also flamboyant, friendly and sexy.

Colourful, bold and exuberant, Mama Shelter London Shoreditch has her own persona. An effervescent and provocative personality, she’s cheeky, funny, inclusive and welcoming.  Every visitor feels at home and safe in the haven that Mama has created for her guests. 

Mama both spoils and inspires guests in a convenient East London setting, close to Bethnal Green underground and a hop away from buzzing Shoreditch.

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